Highways carry long-distance travellers, transport and commuters entering and leaving cities. Large formats on these roads can be seen from far away, which suits brands that want bold, simple messages.
Types of highway advertising
- Large-format highway hoardings.
- Gantries and unipoles.
- Toll plaza and approach branding.
- City entry and exit point sites.
- Roadside and petrol-pump sites.
Who should advertise on highways
Real estate and township launches, automotive and farm equipment, hotels and dhabas, tourism, and regional or statewide brands that want to reach many towns along a route.
Design for speed
- Use fewer than ten words.
- Make the logo large.
- Use one colour contrast that pops.
- Add one simple action, such as a phone number.
Planning your highway campaign
Choose the stretch and the direction of travel that fits your goal, and check the lighting for night visibility. Outdoor sites follow local rules and permissions, so it helps to work with an agency that coordinates this for you.
Frequently asked questions
Are highway hoardings expensive?
Cost depends on the stretch, size and lighting. Send us your route and budget and we will suggest options.
Planning a campaign?
Tell us your city, budget and goal. We will reply with site options and pricing.
